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GXE Focus · Live Football · Free snapshot

Beyond the Ticket

The food and drink snapshot

A free snapshot of the food and drink findings from Beyond the Ticket, our live football report. Food and drink is the biggest commercial opportunity on a football matchday. This is what fans told us about it, where the money leaks out of the ground, and seven plays to win it back.

The full report covers the whole matchday, from the fan journey to sponsorship, and is available to buy at gxeconsumer.com.

1,525
live football fans across the UK, US and Germany
88,000+
real fan reviews of 64 UK venues
66%
of UK fans would pay more for significantly better food and drink

Inside the snapshot

  • How big the food and drink prize really is, and how much of it goes to the pub next door
  • The four fan types, and which of them will actually pay more for better
  • The three barriers holding matchday spend back
  • Seven proven plays, each with a real-world example